d/wb project
d/wb is a technolinguistic project that seeks to explore value and meaning production using abstraction models and digital media...find more Ian Margo email X instagram
The artworks:
the wet box third extension fieldware
d/wb project
d/wb is a technolinguistic project that seeks to explore value and meaning production using abstraction models and digital media...find more Ian Margo email X instagram
The artworks:
the wet box third extension fieldware
d/wb → project
The d/wb (desert/wet box) project, developed over a year across Madrid, London, and San Farcisco, CA, constitutes a sustained inquiry into the entangled domains of artificial intelligence, cybernetics, semiotics, and technological mediation. Composed of three interrelated works — the wet box, third extension, and fieldware —, it functions as an experimental probe into the processes by which signs are produced, abstracted, and ultimately activated as vectors of value.
Abstraction here is not treated as a secondary gesture of simplification, but as an active operative force that sustains both technocultural imaginaries and contemporary economies. The theoretical apparatus underpinning the project draws on a dense constellation of philosophical and critical sources: Yuk Hui on technodiversity and cosmotechnics; Simondon on individuation and technical objects; Deleuze and Guattari on machinic assemblages, deterritorialization, and faciality; Katherine Hayles on the posthuman condition; Giorgi Vachnadze on semiotics and value; Heidegger on technology as a mode of revealing; Harun Farocki on operative images; and Wittgenstein on the limits of linguistic representation. Through this framework, d/wb positions itself within debates on Web3, tokenization, and the infrastructural dynamics of semiotic capitalism.
The project resists reduction to a singular category: it is simultaneously digital-based artwork, philosophical speculation, and experimental semiotics. Each work deploys 3D modeling, generative AI, and intricate sound design to construct unstable environments where signification unfolds recursively. Across its trajectory, d/wb maps how mediation transforms both the material substrates of the sign and the epistemic frameworks through which meaning is constituted: beginning with wetness, extending into recursive networks, and culminating in systems as fields. What emerges is a reflection on abstraction as both aesthetic strategy and structural principle of contemporary technoculture.
meet the artist Ian Margowebsite email X instagram
this release is in collaboration with Fakewhale